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Challenge Day 10: Who am I talking to?

Good evening my fellow crafts people!!

We are well under way with the 31 Days of Crochet Blog challenge with Sara Duggan. And if you haven't been to Sara's page then you are missing out on a wealth of crochet information!

Todays prompt is:
My readers like _____ posts the best. Knowing this I will write about _______ and _______ in 2013.

Sara says that in order for us to know what our readers are enjoying about our posts, we need to look at our blog stats. Keeping in mind that I am a new blogger, I went and checked my numbers here on Blogger and what I found were these results:

So far today (4:50pm EST) I've had 32 page visits.

Yesterday I had 49 page visits.

My 10 day total of visits is 476.

My most viewed topic was Challenge Day 3 - My Business Goals & Objectives for 2013 (66 views), followed by Identifying a Target Audience(59 views) & 3rd was Challenge Day 7 - My next step is...

If I am reading the numbers correctly, so far the audience is interested in the goals & objectives of a start-up crochet business, how to identify a target audience, and what happens after a person receives their business license and EIN. I'd take this information and in 2013, continue writing and sharing blogs on the process of starting up a crochet business.

Sara also says that another way to identify your readers is through surveys. By posting or emailing surveys to your readers, allows you to get to know your readers more intimately and cater your blog to their interests. She says " Knowing your reader’s financial status can help you price your work appropriately. Many artists, crocheters in particular, under sell their work."

There are several companies out there that will help you to create FREE, professional surveys. Like Kwik Surveys, or Survey Monkey . Both are free start up accounts and can be upgraded at a later date.

Day 5: Identifying a Target Audience

Good Evening all!!

It's Day 5 of the Business Blog Challenge with Sara Duggan. Todays blog prompt deals with marketing. Who will I market to? Online? Offline? Businesses?

Marty Diamond in his article 4 Tips for Identifying Your Ideal Customer says that, "If your target market is “everyone,” then you not only have a business model that will likely limp along or fail entirely, but you’ve also misunderstood the goal of marketing."

Diamond suggests that you:

1. Become a specialist by finding a niche that hasn't been filled and become the best provider of that product or service.
2. Do your homework by knowing what your ideal customer looks like, feels, thinks.
3. Write a description of that ideal customer.
4. Create different personas, as you will have different buyer types.

At this moment I haven't quite figured out one area that I would specialize in, based on Mr. Diamonds suggestion, I have narrowed it down to 3 products.

In using his model, I did create what I thought my ideal customer would "look" like. She would be the customer that I marketed to both on and off-line, as well as the same type of business owner I would search out.

My ideal customer would be a God fearing woman, between the ages of 25-50. She reads and studies the Bible. Typically she is a wife and stay-at-home mom. She likes reading, spiritual music, and Sci-Fi movies. She enjoys her job as a wife and mom, because it allows for her to always be available for her husband and children. She dreams of someday owning her own business. She's a grounded and humble woman, but incomplete chores will keep her up at night. She's looking for my business because she appreciates one of a kind, quality hand crafted work, that has been covered with prayer through out the creation process.

I'm working on the different personas, and different buyer types. But I'd love to hear what the readers are thinking at this point. So tell me, What kind of "twist" should I add to my "ideal customer"?

Looking forward to all feedback, but until tomorrow... Have a great evening :)