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11/11/16 Evening Edition of the Entrepreneurial Post

Evening Edition 

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Day 5: Identifying a Target Audience

Good Evening all!!

It's Day 5 of the Business Blog Challenge with Sara Duggan. Todays blog prompt deals with marketing. Who will I market to? Online? Offline? Businesses?

Marty Diamond in his article 4 Tips for Identifying Your Ideal Customer says that, "If your target market is “everyone,” then you not only have a business model that will likely limp along or fail entirely, but you’ve also misunderstood the goal of marketing."

Diamond suggests that you:

1. Become a specialist by finding a niche that hasn't been filled and become the best provider of that product or service.
2. Do your homework by knowing what your ideal customer looks like, feels, thinks.
3. Write a description of that ideal customer.
4. Create different personas, as you will have different buyer types.

At this moment I haven't quite figured out one area that I would specialize in, based on Mr. Diamonds suggestion, I have narrowed it down to 3 products.

In using his model, I did create what I thought my ideal customer would "look" like. She would be the customer that I marketed to both on and off-line, as well as the same type of business owner I would search out.

My ideal customer would be a God fearing woman, between the ages of 25-50. She reads and studies the Bible. Typically she is a wife and stay-at-home mom. She likes reading, spiritual music, and Sci-Fi movies. She enjoys her job as a wife and mom, because it allows for her to always be available for her husband and children. She dreams of someday owning her own business. She's a grounded and humble woman, but incomplete chores will keep her up at night. She's looking for my business because she appreciates one of a kind, quality hand crafted work, that has been covered with prayer through out the creation process.

I'm working on the different personas, and different buyer types. But I'd love to hear what the readers are thinking at this point. So tell me, What kind of "twist" should I add to my "ideal customer"?

Looking forward to all feedback, but until tomorrow... Have a great evening :)

What's Important as A Business Owner

Good afternoon World!! We are entering into Day 4 of the Business Blog challenge and I find that I am totally excited this afternoon!!

Todays blog prompt challenge is: What's Important to Me as A Business Owner? And 3 things every business owner should know.

Well, before I became a business owner, I was a customer! And my role as a customer will always dictate my role as a business owner. This is my own golden rule for business. As a customer I expect certain treatment. I expect humility, fairness, honesty and politeness. And this is exactly what I am offering my customers whether they are on-line or off.

Humility - will show the customer that even though I may own the business, I am an average, everyday, person just as they are.

Fairness - when I spend my husbands' hard earned money on something, we want what he pays for, so my customers will receive the same!

Honesty - if I don't have an item or can't make the item, I'll tell the customer, that will give them an option of choosing something else or going else where. It's only right!

Politeness - I WILL treat each customer individually! This is of the utmost importance to me. I've spent more than 20 years in the customer service industry, and one of my pet peeves, is when a service representative allows the actions of a previous customer to dictate their interaction with the new customer. Each customer deserves to be greeted, with a smile and pleasantries!

These 4 things( I know the challenge said 3...LOL) every business owner should know. And if used, I honestly believe that you will have customers who are happy, satisfied, willing to shop with you again, willing to recommend your business to friends and family, and these are important to me as a business owner.